“Natural language is woefully underrated when it comes to analyzing and measuring fandom. What are fans actually saying in YouTube comments, in Facebook fan groups, in Reddit threads, in Messenger chats?”

“Generally speaking, artists do best when they put time into communicating on the platform where they are most comfortable, take ownership of their messaging, and talk directly to their fans.”

“In order for our team to continue to succeed, we have to stay on top of how our digital environment is evolving and know when to take advantage of new and existing platforms.”

“Fans don’t want to feel like they’re being sold to, they want to feel like they’re being serviced, and Interscope does this really well in digital advertising across the board.”

“Listen to experts and the extended team you’ve built around you. Look at the data. Trust real numbers and experience.”

“People are turning to singles and away from albums, and as they do that, every song becomes a business opportunity for a joint venture with other artists.”

“Music that is being recorded and released is focusing less on polished sound and more on authenticity and vulnerability. People are shedding their inhibitions “

“I took an entrepreneurial approach to the music industry throughout my career, and Keel is the realized representation of that spirit.”

“Even if an artist is sonically similar to another artist, it doesn’t mean that anything else about them is the same—even their fanbase.”

“You look at TV networks and their battle with non-traditional streaming services, its wild. Years ago, some forward thinkers looked at music as something that would become a utility cost, like an electric bill, I think we are in the early days of what it will truly become.”