Applications

Analytics Platform

Working towards more useful reporting and data visualization for music.

 
 

BETTER DECISIONS

A Direct Link Between
Music, Marketing, and Sales 

The goal of our analytics platform is to help music businesses understand the impact of marketing on music streams and product sales through useful data visualization. 

Our analytics are designed to give people the ability to communicate more easily via interactive reports, to test hypotheses with raw data, and to uncover insights that solve the most complex music business problems.

 
 
 

LOOKING FORWARD

The Future of Music Analytics and Visualization 

As more artist data is integrated, our platform capabilities expand. Machine learning-based prescriptive analytics are unlocked, helping users determine the best course of action when faced with complex decisions. 

This technology has the potential to treat a wide range of marketing and music business use cases, to automate the decision-making process, and shift how we develop and promote artists.

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Learn More

How Does the Analytics Platform Work? close

All Wavo analytics applications are built on top of our Big Data platform, which ingests, organizes, and prepares hundreds of music and marketing data sources to be used in reporting.

What Does the Analytics Platform Do? close

Our analytics platform is designed to create useful and interactive reports for music marketers. As music businesses add more data, processes for sales, finance, and leadership are enabled, allowing entire companies to operate from the same information.

Who Does the Analytics Platform Help? close

Our analytics platform primarily helps music marketers see and understand their campaign results compared to original forecasts. It also supports in ad creative analysis, budget allocation, and connecting sales to marketing.