One of the most effective strategies for creating buzz around new releases is to prioritize ‘reaching’ an artist’s pre-qualified core fans. These are the fans who are already invested in your artist's music and are most likely to take high-intent actions, such as streaming, purchasing, and sharing.
Read MoreFrom presale and announce to closeout, there are several key stages in the events life cycle and each stage demands a tailored marketing approach to achieve optimal results. In this blog, we'll discuss the best practices for each stage and focus on creative strategies that have proven successful for music marketing professionals.
Read MoreIn this blog post, we'll explore 5 reasons why TikTok boosted posts are so effective for music marketing, and how they can help you grow your audience and connect with your fans.
Read MoreIn this article, we will explore why Spotify is likely to maintain its current subscription pricing until fan reliance on streaming recommendations grows. Until then, Spotify seems to have a different vision for how to improve artist’s revenues - supporting fan transactions.
Read More
