Marketing and Analytics Solutions for the Music Industry

 
 
 
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Track what matters.

Connect your marketing data and identify more opportunities to grow with analytics products designed
for the music industry.

 

Market Analysis

Understand artist performance on streaming and social platforms, see audience demographics, and compare trends with similar acts.

Sales and Marketing Analytics

See which channels and touchpoints are driving conversions in an easy-to-read and real-time dashboard.

Market Intelligence Analytics

Receive at-a-glance daily updates on campaign performance to share with team members and stakeholders.

Data Discovery and Visualization

Get a post-campaign analysis report including goal completion rate, key takeaways, and data visualizations.

 
 
 

Integrate Wavo products with industry expertise.

 
 

Work with a team of music, advertising, and automation experts to develop, execute, and optimize marketing campaigns that span the industry.

 
 

Recorded Music

Engage existing fanbases and find new audiences with recorded music campaigns across social, search, and streaming.

Live Events

Drive down vacancy rates, increase artist revenues, and improve relationships with artists, talent agents, and event promoters.

Merchandise

Incentize fan purchases, boost chart positions, and capture audience attention with bundles and exclusive items.

Influencer

Raise awareness for songs through organic influencer networks and take content creation and distribution off your hands.
 
 

Wavo x Spotify Ad Studio

The landscape of music marketing has changed, and Spotify Ad Studio is becoming an essential channel to reach audiences where visual media can’t. Watch how we use the platform to understand listener engagement.

 
 

Read our latest research

 
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The Rise of the Second Screen
The Rise of the Second Screen

88% of US consumers use a second device, like a smartphone or tablet, while watching TV.


How Marketers Use Location Data
How Marketers Use Location Data

The percentage of marketers who expect to increase their use of location data over the next 12 months is going up by 66%.

YouTube Benchmarks for the Music Industry
YouTube Benchmarks for the Music Industry

On average, 54% of YouTube pre-roll ads that are played for at least 30 seconds.

Chasing Streams vs. Fans
Chasing Streams vs. Fans

Consider this: the number of Spotify users who seek out a song for repeat plays goes up by 80% if that song was discovered in an algorithmic playlist.

Hear from music industry leaders

 
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Sam Alpert, Paradigm Talent Agency
Sam Alpert, Paradigm Talent Agency

“In order for our team to continue to succeed, we have to stay on top of how our digital environment is evolving and know when to take advantage of new and existing platforms.”

Ramon Alvarez-Smikle, Interscope Records
Ramon Alvarez-Smikle, Interscope Records

“Fans don’t want to feel like they’re being sold to, they want to feel like they’re being serviced, and Interscope does this really well in digital advertising across the board.”

Shaw Miseyko, Atlantic Records and Big Beat
Shaw Miseyko, Atlantic Records and Big Beat

“Listen to experts and the extended team you’ve built around you. Look at the data. Trust real numbers and experience.”

Cherie Hu, Water & Music
Cherie Hu, Water & Music

“Natural language is woefully underrated when it comes to analyzing and measuring fandom. What are fans actually saying in YouTube comments, in Facebook fan groups, in Reddit threads, in Messenger chats?”