Wavo is Generating Thousands of Quality Facebook Likes

Wavo is Generating Thousands of Quality Facebook Likes

Recently, our team was asked to develop a campaign aimed at generating Facebook likes for a rising hip-hop artist. In this case study, we’ll briefly discuss how we were able to generate 19,000 new fans at a cost of about 10 cents per user.  We'll dive into the specific techniques we used to attract real fans, using Facebook's advertising platform in combination with our own first party data and expertise in digital music advertising.

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How Today's Top Publishers are Boosting Site Credibility with Wavo

How Today's Top Publishers are Boosting Site Credibility with Wavo

Wavo goes a step further than other native solutions; We don’t just style ads to fit in with your interface, we use contextual targeting to tailor the content so that it matches your editorial. If you’re a hip hop site for instance, we’ll only display content from leading hip-hop artists, as well as labels and companies that sponsor hip-hop related content. Because we exclusively work with clients involved in the creative industries, we can ensure that our native ads will always be brand appropriate.

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Wavo is Helping Artists Reach Millions of New Fans on YouTube

Wavo is Helping Artists Reach Millions of New Fans on YouTube

Despite the growing presence of streaming platforms like Spotify and SoundCloud, YouTube still represents the largest on-demand music service, boasting over 172 billion streams last year. Because of it’s huge size, reach, and ability to encourage video virality, YouTube is arguably still the best promotional platform for musicians. 

Youtube in-stream advertisements have proven to be strong conversion-creators. As a result, Wavo is now offering TrueView in-stream ads as part of some campaign packages. 

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Acts like Major Lazer Are using Wavo to Grow their Spotify Base by Thousands

Acts like Major Lazer Are using Wavo to Grow their Spotify Base by Thousands

Major Lazer’s most recent album, Peace is the Mission, was released in June of 2015, and included the singles “Lean On,” “Light it Up,” and “Be Together” ft. Wild Belle. Major Lazer and their management and marketing teams at TMWRK & mtheory, partnered with Wavo to provide additional promotion for “Be Together,” during the period of the album’s release.

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Why Wavo.me is the №1 Promotional Tool for Music Festivals

Why Wavo.me is the №1 Promotional Tool for Music Festivals

Sunburn music festival is an electronic festival based in Goa, India. It’s Asia’s largest 3-day festival, and consistently attracts some of the world’s largest names. For their 2015 event, Sunburn partnered with Wavo to generate awareness for the event and grow their Facebook following by launching a DJ invitational, targeted to the festival’s primary audience in Southeast Asia.

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How ZHU Went Viral Without Saying a Word

How ZHU Went Viral Without Saying a Word

In a world that increasingly focuses on the personal lives of celebrities, ZHU has worked tirelessly to keep the spotlight away, deciding instead to place focus on his music. On September 9th, 2015, ZHU launched his campaign with Wavo. Over the course of 6 weeks, ZHU’s native advertisements was seen 2.8 million times by Electronic Dance blog and magazine writers. 

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How Wavo Competitions Can Dramatically Increase Your Fan Following

How Wavo Competitions Can Dramatically Increase Your Fan Following

On June 20th, Wavo launched a remix competition for Otto Knows’ latest track, “Back Where I Belong,” ft. Avicii. After running for three weeks, the competition was able to generate a total of 3,900 stem downloads, 488 remix submissions, and over 3,600 votes. The competition was able to produce over 7000 Spotify followers at a rate of 14 cents a user, making it one of Wavo’s most successful remix competitions of the year.

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How Berlin label Get Physical used Wavo Native ads to go #1 on Beatport

How Berlin label Get Physical used Wavo Native ads to go #1 on Beatport

Get Physical is a Berlin based electronic music label that has been at the forefront of the house and techno scene since it was established in 2002. At the end of 2015 they asked rising star Emanuel Satie to rework Late Night Tuff Guy’s remix of ‘I Get Deep’ by DJ Le Roi Ft. Roland Clark from the label’s back catalog. Get Physical GM, Roland Leesker, felt the track could be a genuine chart topper and got in touch with Wavo to help it reach it’s potential.

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TomorrowWorld

TomorrowWorld

When ID&T and SFX brought TomorrowWorld to North America in 2013, the electronic music promoters took a seemingly enormous gamble by launching the megafestival in little know Chatahoochi Hills, Atlanta, GA. While hugely popular in its native Belgium, there was no telling whether its European success would translate into similarly large US crowds. Festival promoters SFX and ID&T wanted to find unique marketing strategies to create the splash needed to cement TomorrowWorld's US foothold in its inaugural year.

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