Recently, our team was asked to develop a campaign aimed at generating Facebook likes for a rising hip-hop artist. In this case study, we’ll briefly discuss how we were able to generate 19,000 new fans at a cost of about 10 cents per user. We'll dive into the specific techniques we used to attract real fans, using Facebook's advertising platform in combination with our own first party data and expertise in digital music advertising.Read More
Wavo’s approach and services are easily tailored to the specific needs of event marketing teams, agents, managers, and artists, regardless of event type, or genre of music promoted.
Interested in learning how we reach your fans? Wavo employs a unique combination of the following targeting methods in each of our advertising campaigns...Read More
Wavo goes a step further than other native solutions; We don’t just style ads to fit in with your interface, we use contextual targeting to tailor the content so that it matches your editorial. If you’re a hip hop site for instance, we’ll only display content from leading hip-hop artists, as well as labels and companies that sponsor hip-hop related content. Because we exclusively work with clients involved in the creative industries, we can ensure that our native ads will always be brand appropriate.Read More
Despite the growing presence of streaming platforms like Spotify and SoundCloud, YouTube still represents the largest on-demand music service, boasting over 172 billion streams last year. Because of it’s huge size, reach, and ability to encourage video virality, YouTube is arguably still the best promotional platform for musicians.
Youtube in-stream advertisements have proven to be strong conversion-creators. As a result, Wavo is now offering TrueView in-stream ads as part of some campaign packages.Read More
In the lead-up to the release of his debut album Encore, French electronic artist DJ Snake and his team at Interscope, partnered with Wavo to develop a series of marketing campaigns. The first of these efforts centered on increasing Spotify streams for the album’s leading single, “Middle” ft. Bipolar Sunshine.Read More
Major Lazer’s most recent album, Peace is the Mission, was released in June of 2015, and included the singles “Lean On,” “Light it Up,” and “Be Together” ft. Wild Belle. Major Lazer and their management and marketing teams at TMWRK & mtheory, partnered with Wavo to provide additional promotion for “Be Together,” during the period of the album’s release.Read More
Sunburn music festival is an electronic festival based in Goa, India. It’s Asia’s largest 3-day festival, and consistently attracts some of the world’s largest names. For their 2015 event, Sunburn partnered with Wavo to generate awareness for the event and grow their Facebook following by launching a DJ invitational, targeted to the festival’s primary audience in Southeast Asia.Read More
California based electro-garage artist DENM, is one of the breakout electronic stars of 2016. Since the beginning of his partnership with Wavo, DENM’s presence on Spotify has grown massively. At present, his tracks “Under Pressure” and “Lit,” boast a combined streaming count of 1.8 million listens.Read More
In a world that increasingly focuses on the personal lives of celebrities, ZHU has worked tirelessly to keep the spotlight away, deciding instead to place focus on his music. On September 9th, 2015, ZHU launched his campaign with Wavo. Over the course of 6 weeks, ZHU’s native advertisements was seen 2.8 million times by Electronic Dance blog and magazine writers.Read More
On June 20th, Wavo launched a remix competition for Otto Knows’ latest track, “Back Where I Belong,” ft. Avicii. After running for three weeks, the competition was able to generate a total of 3,900 stem downloads, 488 remix submissions, and over 3,600 votes. The competition was able to produce over 7000 Spotify followers at a rate of 14 cents a user, making it one of Wavo’s most successful remix competitions of the year.Read More
We wanted to take a deep dive into Jazz Cartier's roll-out in order to determine some of the factors that contributed to the success of his Wavo Boost campaign.
Regardless of your choice of promotional avenue or format, we believe that by investing in these areas, you too, can successfully amplify your music marketing efforts.Read More
Get Physical is a Berlin based electronic music label that has been at the forefront of the house and techno scene since it was established in 2002. At the end of 2015 they asked rising star Emanuel Satie to rework Late Night Tuff Guy’s remix of ‘I Get Deep’ by DJ Le Roi Ft. Roland Clark from the label’s back catalog. Get Physical GM, Roland Leesker, felt the track could be a genuine chart topper and got in touch with Wavo to help it reach it’s potential.Read More
When ID&T and SFX brought TomorrowWorld to North America in 2013, the electronic music promoters took a seemingly enormous gamble by launching the megafestival in little know Chatahoochi Hills, Atlanta, GA. While hugely popular in its native Belgium, there was no telling whether its European success would translate into similarly large US crowds. Festival promoters SFX and ID&T wanted to find unique marketing strategies to create the splash needed to cement TomorrowWorld's US foothold in its inaugural year.Read More